*** This Service is exclusive to area Sellers***
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How Much Is Your Sanity Worth?
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Attention, Rockville Area Homeowners!

People Think Trying to Sell Their Homes Can Be Stressful and Overwhelming…Until They Use This Service.

Revealed on this page…

How a Buyer Decides Whether or Not to Purchase Your Home

…and why that’s bad news for most sellers.

The Secret Some Real Estate Agents Don’t Want You to Know about Upgrades Before Selling

…less is often more.

An Easy Way to Protect Your Home Sale from Going Horribly, Horribly Wrong

Hint…do this BEFORE you accept a contract.


EXCLUSIVE OPPORTUNITY – Your Chance to Employ the Most Time-Saving, Stress-Reducing, Profit-Increasing Service You’ve Ever Imagined When Selling Your Home

Dear Rockville Home Owner….

If you’ve been thinking about selling your home but keep on procrastinating; if you’re tired of paying rising condo or HOA fees; if managing your property is too much effort for such little return…

If you’re family has grown and you’re running of out room; If your property has been sitting on the market forever – or you’re afraid it’s going to; if your time is limited due to job and family commitments; this is the service you need right now.

Here’s why:

As the only Rockville home specialists in the area, we can maximize your return on investment, minimize your stress, and protect your interests throughout the home selling process – a process that is far more convoluted and complicated than most people realize.

In addition to top-notch customer service, ALL of the following is included for every listing we take…

• Your home as a featured listing by The Rockville Real Estate Exchange – visited by THOUSANDS every month as the only website dedicated to buying, selling, and renting in Rockville area.

• Your home listed as a hot property in the Rockville Real Estate Exchange Newswire (our weekly property list sent to thousands of subscribers specifically interested in Rockville homes).

• PAID and organic social media promotion via social media accounts (and our partner social media accounts).

• Specialized, localized expertise on neighborhood and condo rules/regulations in the Rockville and area.

• Professional photos of your unit and community.

• As applicable, an open house conducted by an agent familiar with your building and able to convey your building/neighborhood/unit’s unique value proposition in comparison to the rest of the market.

• Access to our full network of top-notch and trusted professional service providers, including property management and rental services if needed.

• Professional tools to ensure easy viewings by potential buyers and tracking results (i.e. use of electronic lockboxes, live showing service assistance, etc.).

• Strict adherence to our core values: Good Faith, Accountability, Respect, Candor, Humility, Transparency, Excellence, and Community.

• “Service for Life” – our commitment to help on any real estate matters going forward once your transaction has closed.
Because of our hyper-localized expertise, as well as our proprietary digital marketing assets, we’re able to provide you marketing opportunities that – literally - no one else can.

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without Making Your Work Commute Too Long

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without Exceeding Your Monthly Budget

This service offer is limited and not available ANY other place
How a Buyer Decides to Buy Your Property…

What makes the difference in getting your home sold?

Yes, price is phenomenally important, as is condition and other factors.

When people buy most anything, however – and especially real estate! - they always do one thing: COMPARE.

Your ability to stand out amongst the competition will be the key to getting your home sold for the most amount of money.

That’s why when you sell your home, you should know not only the great things about your unit and your condo building/neighborhood, but also how those things COMPARE to other homes in the same area.

Those are the details that can be used to most effectively market and find the right buyers.

Let’s use a condo seller as an example…

Suppose someone is looking to buy a condo near a metro, and he is leaning towards something near the Rockville Town Center – a garden-style building if possible.

He would like utilities included in the condo fees. And he must have an in-unit washer and dryer.

You have your garden-style unit at the Americana Centre on the market, and this buyer happens to walk into an open house being held by your agent – let’s say it’s a good friend or family member.

Unfortunately, the agent holding your open house is likely very uninformed – seasoned agents rarely hold their own open houses, especially for lower dollar amount properties.

These duties get passed off to the “new guy.”

But let’s suppose the new guy is somewhat capable.

He or she would probably mention how your unit is perfect for the buyer, because it checks all the boxes – which is true.

However, the buyer isn’t looking at your unit in isolation.

The buyer is looking at your unit IN COMPARISON to other units/buildings.

Instead of saying “this unit is perfect for you,” a much more effective thought to convey would be along the lines of…
“Based on your criteria, this is the only place that will work for you…the Rockville metro has only four condos within walking distance….The Fitz, The Victoria, The Palladian, and Americana Centre….The Fitz does not include all utilities, The Victoria is a high-rise, and The Palladian misses on all points…the Americana Centre high-rise buildings, even if you would consider them, do not have washers and dryers in-unit; they are in the hallway…in fact, the only condos in 20850 and 20852 that include all utilities are The Forum (near White Flint metro), Bethesda Park, and the Grosvenor buildings….The Forum is a high-rise, Bethesda Park is not near the metro, Grosvenor Park I-III are high-rises, and Grosvenor Park IV (the Grosvenor condo with garden-style units) does not have washers and dryers in-unit.”

Make sense?

The specifics are always different, but the overarching point remains the same.

Having a full command of all the buildings/neighborhoods/options allows us to deeply understand your home’s pros and cons, and properly position the unit from a marketing/sales perspective – both in-person and online.

It’s invaluable.

Don't Waste Your Money Doing This Before You Sell…

Other than what dollar amount they can sell for, the most common question folks have when getting ready to sell their home is “what upgrades should I do before putting my home on the market?”

The answer, as is the answer most times in life, is “it depends.”

It depends on how quickly you want to sell; it depends on other property factors (for instance, your home’s view or age); and, it depends on what YOUR specific situation is (re: your personal finances, amount of risk you are willing to assume, etc.).

Even though your home may sell faster by doing a lot of upgrades, it does not necessarily mean you will receive the greatest ROI (return on investment) from your efforts.

On the contrary, you are often just better off going with a new coat of paint and new carpet.

Is it easier for an agent to sell a completely renovated home with new kitchen, bathroom, appliances, etc.?

Of course it is – and sometimes it DOES make the most sense.

More often than not, though, it doesn’t.

That’s why you want to make sure you are dealing with a trusted advisor who understands YOUR needs and has YOUR best interests at heart, not his.

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The ULTIMATE Rockville, MD Seller Service
"He's a great person to work with as he truly cares about his clients"

- Darren Miao

Anindya Roy
We had an initial consultation a few years back with Andy and immediately liked him and what he had to say. 

This year we decided to sell our rented townhome and again hired Andy (for the third time). 

He got it sold in the middle of a pandemic and was honest about expectations throughout. 

Andy has high ethics and is extremely transparent.

 You cannot ask for a better agent who is extremely knowledgeable but also has the pulse of the market through data analytics. 

I wish him success and recommend him in the strongest possible terms.

Joel Greene

Five Stars don't do justice to our recommendation that others retain Andy Detweiler and The Rockville Real Estate Exchange to sell their home. 

Andy stepped into a difficult situation in which our house of 30 years had barely moved. 

With extraordinary and persistent attention to our needs, frank advice (not always what you want to hear but what you need to hear), total preparation, personally manning our open houses, and a great sense of humor (we even learned to disregard his passion for the Eagles!), the house sold and we've moved on to the next phase of our lives in peace. 

We adore Andy's family and look forward to attending his next client appreciation party.
This service is limited and not available ANY other place

Let’s use a condo example again to help you understand why it can be very risky to have any agent help you sell your home; you MUST know what you are talking about to protect the seller.

We’ll use an all-to-true, real-life horror story to highlight the issue…

A seller lists his condo for sale with an asking price of $300,000.

Two days later, he receives two offers.

The first offer is for $300,000 with a 5% down payment.

The second offer is for $290,000 with a 20% down payment.

All other factors are equal.

Common sense tells the seller to take the full price offer, as he believes he will walk away from the deal with more money.

So he does.

The buyer has a strong pre-approval from a local lender and everything looks good to close at the end of the month.

The seller is excited and begins to plan his own move since the condo is now under contract.

A week later the appraisal comes in from the buyer’s lender at a $300,000 value – the seller is teeming with even more confidence the deal will close as scheduled.

A week after that (about 10 days before closing) the lender calls the buyer and tells him the condo questionnaire they just received from the management company shows the condominium’s investor concentration is over the limit for a mortgage loan where the buyer is making less than a 20% down payment.

The buyer tells his lender he does not have the other 10% to put toward the down payment.

The lender tells the buyer he cannot approve the loan and must find another condo to purchase.

The buyer moves on; the seller is left to start back at square one.

Unfortunately, three to four weeks have now passed and the market is starting to shift.

Worse yet, many people wrongly assume the buyer might have walked away for some other reason.

To keep his new house, the seller must sell quickly.

Desperation is setting in and with it, the arrival of low-ball offers.

The seller is wishing he had taken that $290,000 offer with 20% down at this point.

Had he – or his agent – taken a few minutes to do some homework, he would have known to only accept offers with at least a 20% down payment.

Does this sound like the type of transaction you should entrust with an agent just because he or she is a friend or family member?

It’s something that a lot of athletes are looking towards as another step in their journey to improving their fitness and having fun.
Scott Panchik
CrossFit Mentality, 5-time individual CrossFit Games veteran
Awesome event…extremely well organized, athletes are taken care of and good events that leave the athletes motivated to train hard rather than wrecked.
CJ Martin
Owner of CrossFit Invictus
This service is limited and not available ANY other place
Ok, that’s not exactly true.

Of course, we wind up being great friends with most, if not all our clients.

But that’s not our priority.

Our priority is offering you the PROFESSIONAL EXPERTISE you need to protect one of your most, if not THE most, valuable assets you will own.

Would you let your friend repair your new, $50,000 car because he was a part-time car enthusiast?

Would you let your primary care physician perform orthopedic surgery on you?

Of course you wouldn’t.

You’d insist on using someone who absolutely knew what he or she was talking about.

Then why on earth will so many people let a real estate agent help them buy/sell assets worth hundreds of thousands of dollars – if not more - with so little thought on the person’s qualifications and expertise, especially when the person stands to make thousands of dollars in commissions.

It’s insanity.

But we’ll tell you why it happens….

It’s because much of the public doesn’t see a difference between agents; they’re viewed as “all the same.”

They’re glorified door openers and order takers.

And if all agents are the same, why not use a friend or family member I can trust – or the guy/gal who sends me candy bars?

It’s not surprising so many people feel this way.

Here’s why:

1) In 80 to 90% of cases, they may very well be correct.

2) The real estate industry itself has PROPOGATED this belief.

For the longest time, much of an agent’s “expertise” was simply tied to the fact they he or she had access to information no one else did (re: the MLS).

And the person who had the most coffee dates/handed out the most branded key chains got the most business.

To this day, in fact, that is how a large majority of older real estate professionals “teach” younger professionals how to be successful; trust us.

But as the curtain begins to get peeled back in the digital world, it’s information overload for the consumer.  

More than ever, they need a true, trusted advisor to help them navigate the ins and outs of selling a home in this brave new world of technology, digital marketing, and specialization – using a friend who provides good customer service simply isn’t good enough anymore.

People who believe they "anyone could sell my house" because it's a super hot market or use a discount brokerage to get a “rebate” are missing the point while often putting themselves at huge risk.

They don’t understand markets.

They don’t understand contracts, laws, and procedures.

And they have an extremely minimal understanding of all that is involved in the process – again, very likely because they’ve worked with agents in the past who’ve added little, if any, expertise to the home-selling process.

That’s why we’re not your friends. 

And for everyone’s sake, we think that’s a good thing.

This service is limited and not available ANY other place
It’s something that a lot of athletes are looking towards as another step in their journey to improving their fitness and having fun.
Scott Panchik
CrossFit Mentality, 5-time individual CrossFit Games veteran
Awesome event…extremely well organized, athletes are taken care of and good events that leave the athletes motivated to train hard rather than wrecked.
CJ Martin
Owner of CrossFit Invictus

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